FE/NOM Flyknit Sports Bra - Director's Cut
Nike
Client
Nike
Director
Ben Masson
Music
Arjuna Kohlstock
My Role
Art Direction, Animation, FX
Overview
VHS nostalgia and animated hand-drawn glitches for this fast paced ad.
Less is more …on most occasions. This time, however, we cranked up the volume to 11 to fully unleash the Fe/Nom bra potential.
Breakdown
Hand-drawn sketches, multi screens, real analogue video glitches and 3D animated elements have been thrown into the mix on this video collage.
Once we’ve got a solid edit as a base, we layered multiple passes to see how far we could push this piece.
SOFTWARE: After Effects, Photoshop, Premiere
Once we’ve got a solid edit as a base, we layered multiple passes to see how far we could push this piece.
SOFTWARE: After Effects, Photoshop, Premiere
