Social media campaign showcasing the immersive experience and the wide range of the Sky TV offer, with the help of user-generated reaction videos, blended with extra VFX.
Breakdown
Forty influencers filmed themselves in their homes, appearing like they were watching a film or a tv show. Our main task was to augment the reality around them, changing their surroundings to reflect whatever they were watching, with the help of some VFX.
They were reacting to different shows and genres available on Sky TV, such as Family, Action, Comedy, Cinema, Soul Music, Disaster Movies etc.